Internationalization Strategies

Take Your Brand to the World

At first glance, internationalizing a brand seems to only refer to translation and language as a whole. But thinking about today, where we have access to the entire world in the palm of our hands and the way we buy has changed, the main global companies have had to adapt their marketing processes to follow consumer trends around the world. With IRU International, you will know the main points for a successful internationalization strategy.

A company’s strategy may work in one country, but it does not necessarily mean the brand will succeed in every market it enters. Every localization success is linked to efficient management of the local culture, social characteristics, Economy, and politics, which will be completely different in each country where the company operates.

Adapt and be open to change

Most of the time, companies choose to amend a marketing campaign, message, or slogan if the target audience reacts negatively. This often involves not only significant costs but also complex processes when rebranding internationally, so why wait until a negative response forces your hand? It’s crucial to consider internal logistics, which encompasses the distribution channels and storage requirements, as well as the need for localized packaging that resonates with cultural preferences and complies with local regulations. Additionally, careful selection of words in product names and slogans is essential to avoid unintended meanings or connotations that could be culturally sensitive. Count on us to expertly localize your slogans and product names from scratch, ensuring that every aspect— from linguistic nuances to logistical details— is tailored to meet the specific needs of your target market.

Benefits of having a global brand

There are numerous advantages to placing your brand on the global market, such as:

• Lower marketing costs
• Lay the groundwork for future worldwide extensions
• Consistent brand images across the world
• The opportunity to get ahead of local competition and connect to other profitable markets
• Increase the reach of international media with the Internet as a facilitator
• If you are a non-profit organization, a religious community, or a startup, you can communicate and find supporters and financial assistance through individuals and philanthropic organizations.

How can IRU International help you with International Branding?

The key is to ensure your approach is culturally appropriate and tailored. Before making strategic decisions about marketing localization, leave everything to our experts. At IRU, we can help your brand speak to your international audience. Our team can play a key role in your international branding strategy. Especially if you want to enter Brazil market, or internationalize a brand to Brazil.